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What Does Value Mean to You?

Value is a common term used in the tourism industry today, but what is the definition of Value? Value: A monetary worth of something; market price. A fair return or equivalent in goods, services, or money for something exchanged.

What does value mean in the travel industry? As a travel agent, I value my customers. I value their experience and them sharing the experience with their friends and family. I value finding a great trip that my client will Value.

When I travel, I value the memories. If you asked me today, I couldn’t tell you how much it cost for an excursion three years ago to swim with stingrays in the Grand Cayman. But I can remember the smiles on our faces and the life-long memory, which has great value to me.


My job is to find value for your budget on your next vacation. Sometimes that value lies in the perks that only a travel agent can provide, sometimes it is the time you save searching the internet. As a travel agent, we take care of that for you, and our service is free. You can’t get any more value than that!

Another big thing for me that makes my vacation enjoyable is peace of mind - knowing that I’m not alone if I have a problem or question. The value is in the details, the small details that make a trip memorable. I can’t count the times I have booked a trip for a client and then gotten a new promotion for them, made the adjustments to the reservation to add the new promotion and called my clients to tell them we saved a couple hundred dollars. And all of this service is free to you!

Value to you can be growing as a person, growing as a family, or appreciation for what you have. If you’re thinking about a trip, take the trip! It's almost always going to cost more in the future. My best advice to save money and find value is to book early. Always have a trip booked to look forward to!

If you have questions about any vacation destination, contact your On The Road Travel agent and let us help you book a great trip with valuable memories. You can also connect with us on Facebook, Twitter, and Instagram.

We Value your business!
Fred Scharbrough
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